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Developing gravitas - how to build credibility

Developing gravitas – how to build credibility

In my work with leaders and managers, there is one word that is presented more often than any other as an area for improvement: both by the leaders themselves and by their bosses: gravitas. It’s a word that is rarely well-defined, and which is therefore very hard to measure objectively, and it seems to be used as an umbrella term for ‘not having enough of an impact, or enough credibility, which is limiting career-wise’. And up it comes again and again and again. What I want to do in today’s podcast is to try and define gravitas, and how it can best be developed, so that you can be more impactful and more credible whoever it is you’re working with.


I’m Dr Paul Brewerton, the strengths guy, and my podcasts focus on life, work and strengths, dropping every Monday to set you up for the week ahead. Today’s podcast focuses on work and also on strengths as in my view, knowing and using your strengths effectively, is one of the cornerstones to developing gravitas.


What does gravitas mean?


So of the people I’ve worked with who have identified (or their boss has identified) a need for them to develop more gravitas, I would say that while they’ve all been different, mostly these people have reached a point in their career where they’re not moving to the next role as quickly as they’d like, or they’re struggling with confidence once they have made the move to the next level or the next role. Like they haven’t quite grown into their own skin yet at this point of change and so aren’t being taken as seriously or adding as much value as they’d like or other important people around them would like.

So this gravitas definition seems to be about being noticed for the right reasons, taken seriously, being seen to be offering up valuable ideas and opinions, being listened to and people seeking them out for what they think and know. And like I say people who I have met who are finding developing gravitas a challenge are in the process of moving on in their careers or have just moved to a new role – so they’re at a point of change, of uncertainty – and this has somehow in most cases affected their confidence that they are adding value, that they can cut it in the new world.

what does gravitas meanThere’s a view sometimes that gravitas is something that happens automatically as you get more senior in your role or career. But some research recently carried out by a good friend of mine – Dr Rebecca Newton at LSE – shows that gravitas doesn’t seem to be related to seniority of role at all.

So people seen to be credible, to have gravitas, can be in roles at any level and in any part of an organisation.

By the way, I would strongly recommend looking out for the book that Bec Newton has written on the topic based on this research and her experience of working with execs – it’s called Authentic Gravitas and it’s due for publication early April 2019. And I’m recommending it because I’ve had the privilege of reading it pre-publication and it’s good.

So if gravitas isn’t to do with seniority, what is it to do with? Well for me (and also what’s covered in Bec’s book), firstly it comes down to what’s inside – whether you truly value what it is you can offer. And secondly, how you present that to the outside world – are you doing that in a way that others can understand and find useful?


Developing gravitas

Let’s now take the first of those two things: how can you build confidence that what you can offer is valuable?

So I would start by working out how you are different – what are your skills and strengths? What comes naturally to you that doesn’t seem to be so easy for others? What are you known for? Ask others what they find valuable about what you bring to a situation. Also, get clear on what’s important to you – what do you value, what are you passionate about? Because that can clearly show when you are putting across a point of view…so it feeds directly in to whether you are someone who is seen as naturally, authentically credible or having gravitas, without you having to feel that you’re playing a role or not quite being yourself.

developing gravitasAll this information – your strengths, skills and values – is central to you building your brand (I’ve put up two podcasts on the details of how to do this at Season 1, Episodes 11 and 12). And that helps with building confidence in who you are and what you bring.

In doing this personally, I worked up my own brand pyramid with values at the base, which for me include Responsibility, Openness, Fun, Freedom, Inclusion.

Then my strengths and skills – what I want to bring to any situation; these include Collaboration, Optimism, Energy, Insight, Evidence, Belief in your potential.

And then some words on how I want to make a difference: leaving a stronger, more positive world.

And going through this process of building and refining your brand (how I want to be seen, what I want to be valued for) at different times in my life has really helped ground me again, made me feel confident that I can get through whatever challenge is in front of me and that I know what my direction is, where I’m headed, what I’m for.

So to be credible, to show gravitas, in my view you need to understand your positive differences, how you make an impact and what you’re valued for and then for you to start to genuinely value those differences that you bring, take people’s positive feedback seriously and start to believe inwardly that you can bring value to a room full of professionals. Of course, this takes time and focus it’s difficult and at times it can feel uncomfortable, but it is one of the two key components to building gravitas.


The second element is how you present yourself to the outside world – how you can show that your knowledge and skills and strengths are useful and valuable to others?

demonstrate gravitasSo this involves really getting to know you in a social context and how you can present yourself best to other people, whether it’s one to one or to a group.

And learning how to manage your impact – see you how others see you, you can do this by getting feedback from others on how useful your contributions were at a meeting and how you could improve your impact next time. But it does require you to take risks, to put your thoughts and views forward in a way which is clear, thought through, relevant, organised.

And that may not be perfect each time but it’s only by taking a risk that you can give it a go and learn from the experience. If you sit back passively and contribute nothing, even if you’re in broad agreement with everything that is being said, believe me, you will not be seen as having credibility or gravitas.

To maximise this impact, you need to get good at reading people, reading situations, reading a room, and working out how you can use your skills and strengths and knowledge best in that context.

Ultimately though, once you’ve done enough work on you to be clear on your brand and how you can add value, you need to GO FOR IT! This is about taking a risk and offering your view because you believe it is of value. That will get you noticed for the right reasons and will start you towards being seen as someone with gravitas.


So in summary, to be seen as credible, to be seen as having gravitas, you need to work on two things:

1. know and value the unique contribution you can make and

2. learn how to make that contribution clearly, positively and at the right time to create the greatest value for a meeting, or person, or group.

And bear in mind, this is a lifelong journey, so if you haven’t already started, it’s best to start soon. Or now.

If you want to read and see more on developing gravitas and credibility, you can speak to the amazing team here at Strengthscope, or check this page out here first.


Did you know this blog is also available as a podcast along with some other incredible content? Check it out on iTunes, Spotify, Acast.


Find your hidden strengths

You know how sometimes you watch people at work, or outside of work and you see how effortlessly they seem to be doing something: they could be socialising, or organising an event, or meticulously checking through something, or pushing themselves to the next level of performance.

The thing is, until someone notices this and mentions it to them, or more likely several people mention it, that person, who it seems obvious to you is awesome at that thing, may not realise themselves that what they’re doing marks them out and makes them different. These are hidden strengths – things you didn’t even realise you were good at, or could be good at but that you do naturally.


What are strengths?

But let’s go back to hidden strengths. First of all, what do I mean by strengths? Well the definition I’m using, similarly to a lot of people who work in the field of positive psychology, is that strengths are qualities that energise you and that you are great at, or have the potential to become great at. They tend to be things that come naturally for you, that simply flow from you and, if you’re aware of them, you may grow to enjoy and even love using them.

But, we’re surrounded by this negativity bias everywhere in society, we’re socialised and parented to focus on what’s wrong and not on what’s right…leading us to agonise over low scores and grades at school and college and pretty much ignore what we’re more naturally successful at. And so over time, because of our over-focus on the negatives and the weaknesses and the flaws and the deficits, we get good at identifying the bad stuff but not so good at pinpointing, or valuing and appreciating, the gifts and talents and strengths that make us stand out…positively…in the world.


finding hidden strengths

Think about it, when you’ve become aware of being good at something, it’s probably not because you’ve noticed but because other people have said something to you. Oh yes and by the way, another thing we get good at as we’re developing (and we’re always developing right) is getting “forensic” in considering the negative feedback we get and how we can fix whatever we’re being told is wrong, but at the same time, almost dismissing positive feedback, out of humility or embarrassment or just lack of practice.

And the net result of all this is that we’re not good at seeing, valuing, exploring or exploiting our own strengths – which is what keeps those strengths hidden, sometimes for life. So we never get to get to really focus on those qualities and develop them to reach their potential, they just get an outing every now and again.

So how can we get our strengths out in the open – how can we find them in the first place, so that we can start that process of valuing and owning those qualities that make us positively different and which could potentially define the difference we make in the world and in our careers?


Strengths spotting

The best thing to do is start with strength spotting – strengths spotting is the art of observing others and noticing when they get into that natural state of ‘flow’, when they seem energised, excited, positive, and proficient at something. Like they are already good at it, or you sense that there’s the potential for them to become really good at it.

strengths spotting

So if you’ve noticed that in someone, the first thing to do is tell them, and then check in with them on how the doing of the thing they were doing actually made them feel. Did they enjoy it, did it come naturally, were they aware how good they were or how natural they were at it? Did they know how different it was and how you haven’t seen anyone else doing that thing quite the way they were.

This information genuinely comes as a shock and surprise (albeit a nice one) to most people. But because we’re wired to the negative and to embarrassment and modesty at the first sign of positive feedback, even though we may politely appreciate what’s being offered to us, most times we’re prone to putting up emotional and psychological barriers to what the other person has said.

It took me years to accept that I was good at presenting and facilitating a group, at telling stories to people, that I could motivate people, that I could spot strengths in others actually, even though I was given that feedback for the first time about 15 years ago and have now built a business that’s designed to do exactly that!

So if you’re going to really get through to someone that what you’re seeing in them may well be evidence of something special, something that makes them stand out, then one time feedback isn’t going to cut it, you’re going to have to keep going, and invite others to weigh in as well. That way, the person whose strengths you’ve spotted has the best possible chance of seeing what you see and…well, starting to own that strength, rather than keeping it hidden, so that it can become something that they are known for, and that they are comfortable being known for.

So that’s everyone else covered – you’ve spotted their strengths, you’ve told them, others have told them, they’ve finally listened and now they’re doing something about it, maybe talking to their manager about how they could bring those strengths more to their role or career, or taking time to get better in areas that they enjoy so they can really fulfil that strength potential. Which is great. Your work is done, right?

Wrong! What about you? How are you going to find your hidden strengths. So, there are three ways. At least.


How to find your hidden strengths

  • One way is getting good at noticing when you are really in flow and enjoying a task or activity and what that might be telling you about a strength or strengths that you might be using. So that needs you to key into your emotional and energetic state and take a read on it at different points, when you’re doing different things. Is this task draining you? Not a strength. Is it getting you into more of a flow state where you feel stretched but somehow up to the challenge? Might be a strength or two in play.

  • A second method is reflecting on when you were a kid and what you were naturally drawn towards, what you were picked for during breaks, what teachers said, just going back over evidence of how you felt and the feedback you were getting. I mentioned it taking years before I started to own being good at working with audiences. So how did I miss this? I wrote and directed and performed in my own play at school when I was 8 (which was probably rubbish, ‘cute’ at best, but I still did it and no one asked me to). I was entered into public speaking events by the age of 11. I now speak to, and facilitate, groups all the time. Oh and and I’m speaking to you now! What more evidence do I need? Well apparently I haven’t EVEN NOW fully noticed or valued or appreciated or internalised this point of difference! But at least I’m on the journey.


  • A third method is the exact same one as I mentioned you can use to spot strengths in others – well the flip of it anyway…you ask people who know you and whose opinion you value…what do they value you for, what do they see as being different, better, more natural, in what you do compared to other people. Where do they see your potential and your strengths? Ask them and keep asking because it won’t be easy to ask, or to hear it the first few times, but it’s worth getting used to, if you’re going to get those hidden strengths out in the open. So there’s three ideas for you for starters.


If you want to read and see more on getting hidden strengths unhidden, you can speak to the amazing team here at Strengthscope, or check this page out here first.

Did you know this blog is also available as a podcast along with some other incredible content? Check it out on iTunes, Spotify, Acast.

Reduce your stress by doing nothing

It seems these days we’re all always busy doing something. And showing others what we’re doing via social media is pretty much the norm for most people although there’s a correlation there with age of course. And if you’re into your social media, or even if you’re into your social, you’re probably going to be hit most days with feelings of envy (for where your friends or some random celebrities are on holiday right now) or guilt (because of the value-add activities that everyone else seems to be engaged in) or an overwhelming desire to take action (to make sure you’re keeping up with the Joneses, or the bots, or whatever it is that’s putting up these social media posts that are making you feel like this).

So is this where we’ve arrived? Everything quantified, measured, assessed in terms of likes, followers, shares, retweets, relative value of this activity over that, size of cake baked, complexity of dish cooked, number of steps taken, distance run, side hustles started, exoticism of holiday destinations booked? Exhausting, right? Happy with that? No? Ok, then read on.

So back to where we’ve got to with everything becoming commoditised, gamified and quite frankly de-funned because for many of us, the management of our online and offline personas means that we’re not living in the now and appreciating what’s around us in the moment. In our defence, there are good social psychological reasons, both for the development of the apps and platforms where we now spend so much time and also for our social attitudes and behaviour, which even before social media, were being driven in largely similar ways. We are after all social animals and being social animals, we routinely judge ourselves by comparison with others.


Social Media EnvySo we end up weighing up our own self-worth and value in the world by comparing with relevant reference points in our social network or in the wider social world. This can lead to a positive striving towards self-improvement, where we weigh up the worthy deeds of others and decide that we want to do something positive in the world too. But given the omnipresence of social media today (if you let it be omnipresent that is), this can all too easily lead to feelings of lowered self-esteem as you realise that you can never be that worthy, that tall, that thin, that rich or that famous.



I’ve podcasted before on the topic of going slow – that was at Season 1, Episode 10. Also, there’s a load about social comparison at Season 3 Episode 2 when I podcasted on ‘comparison being the thief of happiness’. There’s some more ideas in both of those casts, but today I want to focus more on us valuing ‘doing nothing’ as a thing in itself. Not something that would be significant enough to social post or even tell anyone about, but something rewarding just because it reminds you of being you, or reminds you of being a child, free of responsibilities or worries, or just because it’s fun.

My story on this, my epiphany really, came on a Boxing Day a few years back. It had been a crap year, my Mum had died and that had been a real emotional rollercoaster for everyone in my family, including me. And we’d had our first Christmas without Mum, which was so tough – everyone who’s lost someone close to them talks about the importance of that first year and just making it through all the ‘events’ of the year…birthdays, special days, holidays, Christmas as well…those times that you would have spent with that person who’s now gone. And the advice is just to go through the motions almost because you need to redefine your life without that person in it and experience that for the first time, because once you’ve toughed through it once, you’ll never have to do it for the first time again. Course, you don’t fully appreciate all of that at the time and there I was, having lost Mum in the summer and having just had Christmas day with everyone else in the family.

On Boxing Day, that oh so in between day of the year, I was with my family at home – just me and my family. And I decided to have a go at the Christmas present that I’d asked for, which was architectural Lego of the Fallingwater house by Frank Lloyd Wright, my favourite house in the world. Google it if you don’t know it, it’s amazing. So I sat and I built my Lego Fallingwater for about 3 hours straight, really focused on each brick coming together, visualising the actual building but mainly just enjoying the very very tactile, immediate process of putting together a Lego construction.


Those guys have really nailed in terms of physical experiences. And I could feel emotional weight leaving me. And I just felt connected with kid me. And adult me actually. And just enjoying that time, mainly on my own, from time to time someone would come in and see how I was getting on, but mainly it was just me, in the quiet, focused on what I was doing. Time flew by and stood still and in the end I was finished. Which was actually quite a sad moment, because I’d come to the end of that wonderful, elevating, lightening process. But I remember the experience overall so vividly and also as such a dreamlike state because I was in flow and totally connected to what I was doing. And that thing I was doing had no purpose, no real reason, it was just for pleasure, for enjoyment.

Reduce your stress by doing nothing

The Lego model is still sat on one of my bookshelves in the living room, along with a few other architectural Lego buildings that I made in the years after but nothing came close to that first Fallingwater experience. Those Lego buildings remind me to sometimes just go out and play basketball with my son. Or go for a run without my phone or my Fitbit. Or have a bath and fall asleep in it. Or climb a tree and shout. Or sing loudly as if no one can hear. Or go and sit in the sun and do nothing. And not photograph any of it to ‘capture the moment’ or to put it up on social media later.

So I don’t really have any tips or hints for you today, other than to remember sometimes to just have fun, be a kid from time to time, be free from competition and commoditisation of experience and measuring the value of everything that you do and the feelings of pressure that can bring and just do nothing, be free.

Find a fun thing to do, a nothing thing to do, every day, or at least once this week, and see what that simple pleasure brings you.

Did you know this blog is also available as a podcast along with some other incredible content? Check it out on iTunes, Spotify, Acast.

Work-life balance or work-life blend?

Blend or balance?

So we’re all striving for a better work-life balance, but is balance the right word? That suggests there’s a kind of perfect balance point but maybe it’s a bit difficult to attain it and to keep it there, as though one little extra thing on either side will unbalance it and then all is lost? Perhaps the phrase work-life blend describes it better because then work and life are more integrated….dynamic….forgiving?  We can strive for the right blend for us but we’re learning all the time and that learning helps us get it right more often than not. Plus our needs and expectations change, so sometimes more work is better, sometimes more not work.  Or maybe what’s more important is how to make sure that your work and your life are working for you.  So today’s podcast gives you some tips to keep in mind when managing those two aspects of your world.




Getting it right


So from all the work we do with people where striking the right balance between work and life has become a big focus for them, here are our top tips for getting it as right as it can be:


1. Get clear on your boundaries

So first, get clear on your boundaries. This is such an important thing to work on for most people, not just relating to work-life balance but to life and work in general.  You need to be certain of the line between ok and not ok for you. That is in terms of what you’re being asked to do, how far you’re willing to stretch and risk your time, your energy, even your reputation in order to help someone else out or to get that vital piece of work over the line.  Being clear about your values helps you define your boundaries because when something or someone starts to threaten one of your values, they’re standing at that boundary line. And what you say or do next defines that line in terms of both your expectations. So say that you really value time with your family and that you want to make sure that you get home each evening to spend time with them. But if a colleague or a boss approaches you and asks you to work late repeatedly, and you agree, you are subconsciously resetting that boundary line in favour of work, or the person who has asked for help, and the value of family and family time becomes compromised, so you end up feeling drained and guilty from that.  The best way of avoiding situations like this is to know where your boundary lines are and to keep them there so that they don’t start to become fuzzy, because when they become fuzzy, you’ll start to ignore them and so will other people.  So, be clear on when you’re working and be clear on when you’re not so that other people respect the time you’re keeping for you.


2. Learn to switch off

Secondly, learn to switch off. Learning to switch off isn’t just about moving away from digital. It’s also learning how to leave work at work and not carry it round with you the whole time. Creating clear transition points or rituals between work and not work can help with this, whether you’re working in an office, from home, or somewhere else entirely. You can train your brain to recognise when you’re preparing to move into ‘work mode’ by creating habits and rituals that set you up for that – a walk to work, listening to motivating music or podcasts on the way in, checking emails or social media. And potentially doing the same but with a different aim at the end of the working day – walking from work, listening to or watching more home-related music or content and closing off emails, looking at more home-related social media. And you can do that wherever you’re working, including working from home – your body and brain will recognise the rituals even if the location is different.  And those rituals in themselves can help create clear boundaries that should enable you to step into not work mode each day and move into time for you and for other things.


3. Lose the guilt

Third, and this can be tough, but lose the guilt.  This is probably the biggest cause of people ignoring their own boundaries and not switching off.  You know, that gnawing sense that you SHOULD be available all hours, maybe because you feel other people are, or because it’s expected somehow, or that you SHOULD take on that piece of work that someone else hasn’t got the time for, because what would be the consequences if you didn’t, it would upset other people and they would have to work harder, or whatever. But if you’re caught in the guilt trap, take some time to check around and see what’s really going on – is it really right and fair that you should be the one taking up the slack, giving up extra time? Or are you allowing yourself to be taken advantage of? Give yourself a break and appreciate the things that you do and have done…show some self-compassion. And imagine yourself in the shoes of the person who is making you feel guilty. If the situation was reversed, would you expect what they seem to expect of you? All of these practices can help you shake off that guilty feeling.


4. Find a job you love

OK, roaring in at number 4 is good old Confucius saying (like only 2,500 years ago)…find a job you love and you’ll never have to work another day in your life. The idea here is to follow your passions and dreams and go get that job that you really really want to do, the job that’s aligned with your own purpose and has real meaning for you, and where you get to play to your strengths most of the time because they appreciate your talents and what you can bring to work. That way, work doesn’t feel like work at all and the work-life blend idea maybe becomes more relevant, because then you’re almost having to create space from work because you LOVE IT SO MUCH! Anyway, it’s clearly easier to find the right balance or blend between work and life if you love one or both elements, so do your best to find that job that you love.


5. Manage your energy

Finally, be conscious of your energy and make sure you’re keeping it topped up with the things that give you energy rather than having your energy sapped bit by bit and not giving yourself enough time or space to recover during each day.  Energy management involves becoming good at spotting what it is in your life and at work that energises you and drains you, whether it’s a person or people, a place, a task or project, whatever it is. When you get good at knowing how your energy works, you’ll be able to manage it throughout each day so that there’s plenty of battery left by the time your work day is over and your evening’s beginning.




So there it is, to get that elusive work-life blend working for you: get clear on your boundaries, learn to switch off, lose the guilt, find a job you love and get savvy at managing your energy. Finally, enjoy your week and go easy on yourself!




Did you know this blog is also available as a podcast along with some other incredible content? Check it out on iTunes, Spotify, Acast.

Why a positive culture lies at the heart of a high performance culture

High performance cultureHeard of the negativity bias? Well it’s EVERYWHERE! It’s a human predisposition to look for the negative in everything we see. The risk, the downside, the problem, the reason it won’t work. And once upon a time, that human trait really helped us. It probably saved our lives. From animal attacks when we lived in caves, for example.  And don’t get me wrong, it can still help us today. SOME of the time. Just not the whole time.

Think about it – from the moment we’re born, we’re being told what not to do – don’t spill the milk, don’t fall over, don’t poo there, don’t colour in outside the lines (oh, was that just me?)  Then we go to school and we’re told don’t run, don’t put your bag on your shoulder, don’t have hair longer than that, or hair that colour. So, we go home and we’re asked how come we got a D on something when everything else on our report card is A or B, so we fixate on the D and beat ourselves up and still haven’t forgiven ourselves quite.  And so it goes on.

In the end, we get to work and we’re told not to NOT do stuff, but to work on our ‘development needs’ instead. Like being a better presenter, developing gravitas, being more concise, curbing our enthusiasm, etc, etc. Only this is really also being told what not to do, just in a more politically correct or ‘respectful’ way. Hmmm.  It’s not that this is badly intentioned or unimportant, some/much/all of this feedback has value.  But, it kind of misses a lot of really valuable and important contributions we could be making, if only we also got some input on what makes us different and unique, but in a POSITIVE way.

A positive culture in the workplace

So, imagine being told at work that the way you pitched to a client was outstanding, because you showed you really understood their brief, spoke to them, not at them, listened to what they had to say and seemed really relaxed doing all those things, like it kind of came naturally somehow.  Or that your project plan delivered real value, because it showed how you had thought through all the dependent parts of the project, considered involving all the relevant stakeholders and in the end, made sure that everything was delivered to time and budget. And you turned it around really quickly, like in half the time we expected.

Building a high performance culture

Clear, specific, evidence-based, strengths-focused feedback. Not happy clappy, positive stroke-y puff. Which is probably why developing a positive culture in your workplace is more likely to lay the foundations for a high performance culture.

Point made?  Not yet?  Okay, what about:

  • A focus on strengths can increase employee engagement by up to 73% (Rath and Conchie, 2008)
  • Supporting people to use their strengths effectively leads to improvements of around 40% in productivity and customer loyalty (Harter et al, 2002)
  • Focusing on strengths in appraisals leads to a 36% jump in performance vs. a 27% decline when focusing on weaknesses (Corporate Leadership Council, 2002)
  • Strengths use reduces absenteeism of employees who experience both high workload and high emotional demands from 11% to 4% (Woerkom et al, 2016)

Still not convinced?  Need more convincing?  Okay, listen to this disarmingly funny but actually scientifically-based TED Talk by Shawn Achor, titled Happy Secret to Better Work

And give some of his ideas a go. Or you can always get in touch with us, we’re happy to help, and we’re good at this stuff.