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EE case study


EE, the largest mobile network operator in the UK and largest provider of 4G services in Europe, is an exciting company to be part of, with a distinctively fast paced culture and innovation at the core of its business. Attracting and developing fresh, new talent is paramount for the future of the business.

Strengthscope® partnered with EE to create more positive and energized graduate and future leader communities using strengths-based development programs, with the purpose of supporting graduates and future leaders in recognizing their unique strengths and how to make the most of them to achieve and sustain peak performance.

Our solution

Our approach included delivering a series of interactive and engaging strengths-based development workshops across the 2-year graduate programme for the 2015 and 2016 graduate intakes. These workshops took place biannually and all participants completed the Strengthscope® assessment at the start of the programme to:

  • Identify their unique strengths
  • Understand how to optimize these to achieve exceptional results, and
  • Pinpoint their risk areas to peak performance along with powerful strategies to mitigate these.

The programme also included training on how to create their personal brand; and a personal development plan with actions and tools to maximise their strengths and develop positive ways of working that will improve motivation, confidence and success.

Following on from this, we were asked to support a pan-UK future leaders programme delivering online learning to over 100 high potential leadership candidates. At the start of the programme, participants completed Strengthscope® online and were then able to access online video content to enable them to understand their strengths and risks, develop their leadership brand and build energizing, motivating personal development plans.


Over the 2-year graduate scheme, two different cohorts took part in this initiative at EE. Findings were positive with 90% of participants overall reporting that as a result of attendance, they had:

  • Improved their performance at work
  • Higher levels of engagement at work
  • Greater ability to deal with setbacks and challenges
  • A better understanding of how to work with their colleagues.


"Undertaking the training has allowed me to realize my strengths both in and outside of the work environment, as well as aiding in reflection upon and realization of my career aspirations."

EE Participant, 2016

"The course boosts people’s confidence as we all have strengths…it is nice to be told that you have strengths and it is useful to identify our weaknesses that we need to work on to get better in our jobs."

EE Participant, 2016

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As more and more people across the globe are being impacted by the coronavirus (COVID-19), we want our customers and community to know that during this challenging time, Strengthscope will continue providing to you the usual high level of support and service.

As of yesterday, 16 March, in line with government and medical guidance, we asked that the Strengthscope team work from home until further notice. For us, this simply represents an extension of our work from home policy, which has been running successfully for some time. Therefore, our customer experience, including Technical Support, Customer Success and all other departments are available for our customers to contact in the usual ways.

We will be moving our training and workshops to virtual alternatives, an approach we have been using successfully, with great customer feedback, for some time.

On behalf of the Strengthscope team, we wish you and your family the best of health in these challenging circumstances. Let’s take care of each other.