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Powering a strengths-based culture at Fleishman-Hillard

Background

Fleishman-Hillard Fishburn is one of the UK’s Top 10 PR and Marketing communications agencies and has a strategic focus on growth both in the UK and across Europe. In a highly competitive talent market, where employer differentiation is challenging, FHF were looking for a way of developing their unique culture as a method for driving growth, as well as better attracting and retaining talent.

FHF approached Strengthscope as a potential partner who could help them create a plan to improve employee engagement, communication and management approach by introducing a strengths-based philosophy through all its people activities.

Our solution

Introducing the strengths-based approach across the talent lifecycle

We worked with the FHF HR and Talent Development team across the UK and Europe to create a route map for introducing the strengths-based approach across the talent lifecycle. This involved a series of discrete stages:

  • Engaging the Executive team to determine measures of success and to ensure full and vocal participation from the top
  • Designing and delivering two development ‘pathways’ for employees and managers, to provide a common language, and the knowledge and skills required for discussing day-to-day performance and future career development
  • Weaving in strengths language and philosophy to HR processes such as appraisal and career conversations
  • Upskilling the HR and Talent Development team, as well as self-nominated managers, to become ‘strengths coaches’, providing Strengthscope® feedback to all employees and championing the approach through their teams and employee forums
  • Developing self-serve e-learning content for new starters and some European colleagues which could also help embed the approach by providing ‘on demand’ guidance for crucial conversations
  • Designing and running strengths-based team development sessions for all teams across the business to improve team communication, cohesion and performance
  • Strengths-based coaching for senior executives on a needs basis
  • Ongoing review and embedding of the approach in a variety of areas, e.g. recruitment, client teaming and so on

Summary: FHF introduced a range of new approaches to help grow employee attraction, engagement and retention, including training pathways, team development, career/performance management conversations, ‘passion projects’, ‘side hustles’, family first policies, gender-neutral parental policies, school-holiday sabbaticals and flexible working.

Outcome

Pitch win rate has risen to 70%
Staff churn has now fallen to 20%
The company won large agency of the year at the PW Awards in 2018, with the judging panel citing their ‘organisational culture’ as a major factor in their decision.

"Stand out in terms of both culture and client focus."

PR Week 2018 judging panel
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Pitch win rate

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As more and more people across the globe are being impacted by the coronavirus (COVID-19), we want our customers and community to know that during this challenging time, Strengthscope will continue providing to you the usual high level of support and service.

As of yesterday, 16 March, in line with government and medical guidance, we asked that the Strengthscope team work from home until further notice. For us, this simply represents an extension of our work from home policy, which has been running successfully for some time. Therefore, our customer experience, including Technical Support, Customer Success and all other departments are available for our customers to contact in the usual ways.

We will be moving our training and workshops to virtual alternatives, an approach we have been using successfully, with great customer feedback, for some time.

On behalf of the Strengthscope team, we wish you and your family the best of health in these challenging circumstances. Let’s take care of each other.