Our Team Effectiveness in the Workplace 2025 data is derived from two unique datasets collected by Strengthscope between October 2023 and September 2024. These datasets are specifically taken from the responses to the scientifically tested and reliable StrengthscopeLeader™ and StrengthscopeTeam™ assessments.
This article is a breakdown specifically of the data for the Marketing industry. Want to see the full data? Download the report here.
1. The Strengths Ranking of Marketing Leaders
Strengths are qualities that energise us and that we are great at, or have the potential to become great at. This ranking demonstrates the most common strengths of leaders in the construction industry.
Based on this data, it’s clear that leaders in marketing gain energy from inspiring and motivating others, demonstrating passion and energy when communicating goals or ideas they feel strongly about, and making quick, confident, and clear decisions even with limited information.
2. The Visibility and Effectiveness of Strengths for Leaders in the Marketing Industry
In the graphs below, we see where leaders rate themselves in the visibility and effective use of their strengths, versus where their stakeholders rate these leaders against the same criteria.
Overall, the leaders’ stakeholders rate the leaders’ visibility and effective use of strengths higher than the leaders rate themselves.
3. The Four Leadership Habits Ratings in the Marketing Industry
The StrengthscopeLeader™ report looks at sixteen questions across four clusters of effective leadership habits. Leaders evaluate themselves on all sixteen questions and get scored by their nominated raters.
Strengthscope’s four clusters of leadership habits are:
- Sharing Vision: Setting a clear, shared vision of success for the organisation.
- Sparking Engagement: Empowering, inspiring and developing people.
- Skilfully Executing: Setting stretching performance expectations, reviewing progress and to ensure delivery of planned outcomes.
- Sustaining Progress: Recognising achievement and encouraging continuous improvement and experimentation.
This graph demonstrates overall where leaders rate themselves in these habits, versus where their stakeholders rate the leaders against the same habits.
4. Breakdown of Leadership Habits Across Four Areas
Here we see the leaders’ self ratings, and their raters’ ratings, across the sixteen questions within the four leadership habits.
Overall, leaders in Marketing score highly in ten of sixteen habit areas and highest across all habits in Sharing vision, meaning that marketing leaders are seen as best able to develop a compelling strategy and communicate it, including showing progress to their stakeholders. They also score highest on reporting out on KPIs to make sure people remain on track and share regular feedback from stakeholders to ensure ongoing improvement. Finally, they score highest in promoting an open and respectful work environment, providing regular feedback to accelerate learning and challenging people to think and act innovatively. See the data from all the industries here.
