Case Study

Amazon Web Services

Energising and transforming teams at Amazon Web Services

Amazon Web Services


Amazon Web Services (AWS) provides cloud computing and web-based services to individuals, organisations and governments across the world and represents a high margin operation within the Amazon family of businesses.

AWS is reliant on highly effective teams to deliver its product and services, who experience ongoing pressure to deliver quality solutions to deadline and budget for some of the most high profile organisations in the world, such as NASA, Netflix, the US Navy, the CIA, MI5, MI6 and over 80% of Germany’s largest companies.

AWS was seeking a partner who could provide a strong foundation for a cross-company team development programme that could take teams from good to great and build psychological safety, trust, improved collaboration and productivity.

Our solution

Strengthscope® was selected as the individual and team tool of choice for AWS’s development programme.

For the AWS pilot programme, 45 teams went through a series of workshops, with Strengthscope® and StrengthscopeTeam™ as the central tools providing the foundation for individual and team development.


Across over one-third of employees in North and South America who participated in the programme, the following improvements were seen:

  • NPS score increased to 75
  • Team effectiveness score increased from 4.0 to 4.5
  • Reduced burnout and attrition
  • Increased productivity
  • Improved team health and team dynamics, in terms of increased psychological safety, trust, inclusivity and collaboration.

A Director from one of the participating teams, who saw a rapid upswing in his team ratings for inclusivity, trust, collaboration and team dynamics, said of Strengthscope®, “This instrument has not only been positive, it’s been transformational.”

Luis Alfonso, Program Manager, said “The tool has allowed us to operate at a better level and when we’re not at that level, we are more aware of what is driving that.  We understand what energisers we are bringing to the table and this allows to be more effective.”

“We chose Strengthscope® because it allows you to build a better understanding of yourself and of others. It allows for better communication, more authentic conversation, deeper levels of trust and… most importantly it’s not a competency-based assessment. It is unique in the way that it measures energisers, drainers and strengths in overdrive.”

Julie Jordan, Principal Program Manager